Mufasa
Wildlife at its purest
DNA
Mufasa is a nation where traditions lead us to full respect for nature.We honour life and respect our loved ones. Everyone is welcome here, except for those who do not follow our traditional standards. We don’t take away the freedom of wildlife, because together we are one big family!
Mission
By rigorously protecting the wildlife of our nation, we hope to provide a sustainable and valuable life for everyone who lives or visits our country. We hope to regain growth on economy for our furure inhabitants by acting correctly on our greatest resources and assets.
Vision
We strive for a country where mankind can live in harmony with nature. Wildlife at its purest is our motto. Animals live in freedom just like us, because we are one big family. Traditional songs such as “The Circle of Life” characterize our beautiful country.
#CULTURE
safaritours
DISCOVER WILDLIFE AT ITS PUREST
PRICES
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Spring-summer: 50 euros per person
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Autumn-winter: 80 euros per person
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Group discount (min 5 persons)
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Second tour for half the price
PRACTICAL
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Transport to edge of jungle included
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8 persons/jeeps
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5 jeeps/tour
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Guide always present
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Safety for both humans and animals
Marketing persona
Nala Lulu
DEMOGRAPHICS
Age: 30 years
Status: Married, 3 children
Profession: Part-time housewife and Part-time nurse
Social status: Upper lowers
PERSONALITY
She is very kind and loves to be creative.
GOALS
Her goal is to live a happy life with her family and to be able to offer her children the very best.
She wants to put an end to animal poaching.
She wants to make Mufasa a criminal-free country, where children can live in safety.
NEEDS
She needs financial security. She sees her environment getting poorer and poorer.
There is high unemployment and she hopes that she and her husband will not lose their jobs too.
LIKES AND DISLIKES
She loves the culture in her country, she loves dancing, Mufasa’s traditions, the delicious food like the poke bowls and the lions of Mufasa.
She hates dictatorship and the criminal environment of Mufasa.
LIFESTYLE
In terms of politics, she is on the left wing.
She regularly argues against animal poaching.
Her hobby is dancing with her female friends.
A DAY IN THE LIFE OF
6u30
I get up, I make breakfast and lunch for my husband, my children and me
7u30
We pray together with our family in the church
8u
I bring my children to school
9 u – 14 u
I work in the hospital
15 u – 16 u
I do household chores
16u
I pick up my children from school
17u
I prepare dinner
20u
It’s bedtime for my children
21u
Time for some dancing with my friends
23u
Bedtime